Rovell, Darren. “National Championship Stakes for Nike and Under Armour.” CNBC 10 Jan 2011. Web>
http://www.cnbc.com/id/41000858/National_Championship_Stakes_For_Nike_Under_Armour
This article describes how different companies sign athletes and celebrities not only to have them promote their own product but to keep them from promoting other products. Such as Nike signing athletes to keep Under Armour from getting them.
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