Revision

For changing my essay to a public audience I will need to change my tone from informative and unbiased to focusing on specific companies and how they use their facebook pages for advertising; how effective they are and what trends seem annoying or effective. My argument will be less informative to the reader, and more focused on public reaction to their advertisements (annoyed, enthused, impressed, etc). My use of evidence will shift from showing a companies use of facebook to how their presence on facebook is viewed by facebook users.