the popularity of Tosh.O

Tosh.O is one of the most popular shows on comedy central and i would like to figure out why this interent clip show is wildly popular. I have already looked at daniel tosh's twitter page as a primary source, but i would also like to look at the Tosh.O blog at tosh.comedycentral.com and the offical Tosh.O facebook page for some more evidence. I am a huge fan of the show and think that its just hilarious, but i hate other clip shows such as The Soup and America's Funniest Home Videos, and many of my friends feel the same way. So i looking for what makes Tosh.O different from other clip shows. I would have to say that my ideal audience for my paper would be people who are a fan of Tosh.O, or just anyone interested in pop culture.