Sunday, January 30, 2011

McDonalds

The topic of my research project is McDonald's and how they portray themselves as "healthy" and what makes them want to portray the certain "healthy" identity along with who they target and how in their ads and social media My purpose in writing this is to find out more about nutrition in fast food restaurants, in particular McDonald's and I am interested in seeing what their ingredients consist of and why it is so appealing. I view my ideal audience as anyone trying to be healthy.

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