Athlete's Marketing Sponsers

My topic that I am doing for my research project is how athlete's market their sponsors and how the athlete's image can be affected negatively or positively. Most athletes play as role models in our society. Many athletes have sponsors that show ads on t.v. and the internet. We as spectators view these products making us want to use what the pros use. The primary source I will be getting most of my information from will be SportsBusinessDaily.com. My ideal audience would be consumers that use products that professional athletes promote.